Search Engine Optimization (SEO)
SEO in digital marketing improves your websites visibility, when people search for products or services related to your business in search engines .
What is SEO in digital Marketing ?
Search Engine optimization (SEO) takes care that your website is correctly optimized with your target business keywords that are in sync with your business objectives. Google and other search engines rank web pages based on various factors to produce organic results that cannot be paid for.
Due to the constant changing algorithm of search engines which is now harder than even before and to keep the latest ranking signals for your brand visible. SEO considers technical information of your site as well as on page elements to help drive your company to all the way to page one.
Why SEO is important?
SEO is fundamental part of digital marketing. Websites when are optimized for organic search results are capable to drive high quality traffic to your website through targeted keywords. Greater visibility and ranking on search pages than the competitors leads a better impact and gives you a higher edge compared to them.
SEO enables you to understand what your customers demand and the same can be implemented across your campaigns (paid and organic), in your website as well as in your social media campaigns.
SEO is a powerful tool for small business
As far as the trend shows a good volume of searches specially on Google are looking for local information, therefore small business looking for customers in their local area can use SEO as an effective tool.
97% people learn about small business online than anywhere else. People are searching for your product / services and the website is the place where they first visit for in search.
75% users do not go beyond the first page of Google search results
SEO includes
SEO Audit
Review of your website that checks various factors that contribute to your site's ability to rank in organic search
SEO Technical
is conducted mainly with the goal to increase the organic search traffic to your website
SEO content marketing
poor quality content can drive away traffic from your website where even the best of the SEO cannot work
900% growth in near me searches in 2 years has the reason to optimize local search efforts.
Get inspired by people using Google Ads to help grow their business.
