Display Advertising
Googles ads online through Display advertising can make your brand reach a larger number of the targeted audience. With higher accuracy in targeting it is good cost effective method for promoting brand. Maayaz Media can help you in creating the brand awareness through display ads.
What is display advertising?
Display ads are a type of PPC advertising where creative are displayed to target audience. It targets the buyer at various stages of his journey of buying cycle in a conversion funnel.
With drastic increase in the number of internet users, the potential audience is huge through the ads on Google Display Network . The range of targeting methods available enables to development of focused campaigns where ads appear in front of the right people at the right time.
In display advertising ads appear to an extremely specific and highly relevant audiences
Why Display ?
Display advertising ads are eye catching and visually appealing, it helps in promoting your brand to your audience, allows for marketing for your data segment or retargeting your interested customers and these ads can easily be tracked to measure effectiveness. The hyper-relevant audience for these advertisements are selected through their browsing history and and online behaviour.
Options for targeting Audience
Display advertising provides specific targeting options based on their interest, needs, behaviour and goals of your audience.
Using specific URLs and keywords the audience segments can be targeted in an ad campaign.
Affinity segment
Affinity segment allows you to reach people based on a holistic picture of their lifestyle, passion and habits. Google groups into various affinity categories based on the long term data including search pattern such as the sites they visit, time spent on the websites.
In market segments
Selecting customers who are already in the market and are searching for product or services like that of yours and are likely to convert in near future. The customers history for last 30 days is checked for inputs.
Custom in-market segments
Custom in market segments allows you to connect with more relevant audiences who have visited certain URLs or apps including those of your competitors.
Custom Affinity segment
You can build your target audience by using a combination of keywords, interest, apps and website URLs. These audiences have shown long term interest and are likely to visit you.
The role we play
We are capable in creating visually appealing designs for google ads online focusing on better responses. Maayaz Media can help you in setting your display advertising strategies. We will work with your brand every step of the way to develop a unique, brand focused display advertising campaign and boost your brand’s digital recognition.
Advertising has three primary objectives: to inform, to persuade, and to remind
Services that may interest you
Search
Creating cost effective search campaigns and reaching clients who are looking for your products and services.
Digital strategy
strategizing your digital marketing for better return on your investments to achieve goals
SEO
You can rank higher in search engine by optimizing your website to perform better for the targeted keywords.
Social Media
You can attract potential customers by reaching to them and encouraging conversions
Do you find Display advertising interesting ?
Get inspired by people using Google Ads to help grow their business.
