Paid Search Marketing
Paid Search Marketing on search engine allows you to immediately connect with the people searching your product or services. We can help you to create effective paid search campaign through Pay per Click ads that directly target the customers.
What is Paid Search Marketing?
Paid search or PPC are ads on search marketing engine that are placed on the search engine result page and allows you to target customers based on multiple dimensions including device time and location.
Search advertising places the relevant ads to the highest intent audience when they are ready to take action, with ever changing user trends, increasing competitive search advertising stands as a majortool for many a businesses.
More control over who finds your page
Paid search marketing platform gives control on the ads copy to place the ads before the target buyer at various places during his buyer’s journey in the marketing funnel. At times even with the best SEO your ranking can be for keywords which you may have not planned for.
You don't pay, if they don't click
Paid search ads of your company may have thousands of impression but you are only charged if your ad gets clicked. Some people may be going through your company name and information giving good exposure and recognition for future, but you are only paying once the visitor visits your page.
Search marketing engine advertising is extremely targeted , it allows the potential customers to reach you directly as they are search for services or product similar to yours.
Frequently asked questions on PPC
Pay Per Click or PPC Ads are internet based ad models where you are only charged when buyers click your ad.
You can create the ad through Google ads firstly, by creating a login in case you are interested in Google PPC ads secondly, you can get your ad published also by a PPC agency that can do the work on your behalf.
The effectiveness of a PPC ad is mainly there ,when you have sufficient knowledge and technical know-how on the entire process of PPC ads. Nevertheless, this is where a PPC agency comes into the picture. An agency mainly helps you in getting more leads for your business on search engines (like Google).
Your PPC ads mainly place you on the top of the search engine result pages. This is when people are searching for the product and services that you are offering. Eventually , it can create leads for you. Your customer can straight away land on your website or you can also directly attract him to your stores.
Firstly, an agency that has depth of focus , secondly the one that works with transparency and thirdly it gives you control on your goals, what you intend to focus upon etc. to be chosen.
PPC ads can deliver results overnight but it normally takes three months to give the results. These three months are the initial training months; that would provide data for you to work upon and to improve your overall campaign.
First Month : Data
Second Month : Keywords, targeting, and bids
Third Month : Testing and scaling
No, we don’t, we work towards realistic time goals. We take various parameters into consideration; We making changes or optimizing the ads as per the data received. Eventually, we give you the best and the earliest results possible.
Start with Google ads campaign, where initially you go for search ads to be published on Google search networks. Thereafter focus on Display advertising.
Services that may interest you
Display
Using innovative targeting to create and develop awareness of your brand among the most qualified audience groups.
Video
Creating and sharing engaging video ads with potential customers on internet marketing
Social Media
You can attract potential customers by reaching to them and encouraging conversions
"PPC visitors are 50% more likely to purchase something than organic visitors."
Unbounce, 2019
Get inspired by people using Google Ads to help grow their business.