Why You Should Choose Facebook Ads Over Boosted Posts – 2025 Simple Guide

Hello there! If you’ve ever clicked that little blue “Boost Post” button on your Facebook page, thinking it will magically bring you leads, this blog is for yo

Don’t worry — you’re not alone. Many school owners, business owners, and even marketers believe boosting posts is enough. But if you truly want to get more admissions, real inquiries, or serious brand visibility, it’s time to look beyond boosted posts and use Facebook Ads the right way.

In this updated guide for 2025, I’ll explain in plain English:

✅ The difference between Boosted Posts and Facebook Ads
✅ What has changed recently in Facebook’s system
✅ What works best for schools, colleges, and small businesses
✅ Real-life examples and simple tips

First, Let’s Understand — What is a Boosted Post?

Boosted Post is the easiest way to promote something you’ve already posted on your Facebook page.

Let’s say you posted a nice photo of your school event or a student achievement. Facebook shows a “Boost Post” button. If you click that, set a small budget, your post reaches more people.

It’s quick, simple, but very limited.

Boosted posts are mainly good for:
✔ Getting more likes, comments, or shares
✔ Spreading basic awareness
✔ Promoting a local event quickly

BUT, Boosted Posts do not give you:
❌ Full control over who sees the post
❌ Detailed targeting options
❌ Retargeting website visitors
❌ Conversion tracking
❌ High-quality lead generation

Now, What are Facebook Ads (Through Ads Manager)?

Facebook Ads through Ads Manager is a proper advertising platform.

Think of it like building a proper campaign, where you decide:
✅ Who sees your ad — by age, location, interests, even their behaviour
✅ Where they see it — Facebook, Instagram, Messenger, etc.
✅ What your goal is — website visits, lead forms, messages, calls
✅ How to track results properly

In short, Ads Manager gives you control, while Boosted Posts are like a shortcut.

🚀 What’s New in 2025? (Latest Facebook Updates You Should Know)

A lot has changed recently. Here’s what you should be aware of:

1. AI-Powered Ads: Facebook (Meta) has added AI tools that can create ad creatives, headlines, and even suggest budgets. But this works only through Ads Manager — not for Boosted Posts.

2. Limited Targeting for Boosted Posts: Facebook removed some targeting options from Boosted Posts this year. So, you have even less control now if you only rely on boosts.

3. Advantage+ Campaigns: A new feature through Ads Manager that uses AI to automatically optimize your ads to get better results. Again, only available through Ads Manager, not Boosted Posts.

4. Stricter Ad Policies: Meta is more strict with ads related to education or admission offers. So, doing ads the proper way is important to avoid disapproval.

Which One Should You Choose? Let’s Compare in Simple Terms:

Real-Life Example for Schools or Colleges:

Imagine your school is running an admission campaign. You post some nice pictures of your campus and boost them. You may get likes, maybe a few messages.

But if you set up a proper Facebook Ad campaign, you can:

✔ Show ads only to parents in your city
✔ Target age groups relevant to school-going kids
✔ Retarget people who visited your website but didn’t inquire
✔ Run lead generation ads where parents can fill a form directly
✔ Track exactly how many inquiries came through ads

That’s the difference between hoping people see your post and making sure the right people do!

My Honest Suggestion:

If you are serious about increasing admissions, inquiries, or building your brand — Boosted Posts alone won’t work.

They’re okay for quick visibility. But for proper results, invest time and budget in Facebook Ads using Ads Manager. Or better, partner with a professional who understands this (yes, that’s where we help at Maayaz Media 😉).

Want to Learn More?

Check these helpful guides from my blog:

👉 Transforming Education: The Impact of Marketing in Schools
👉 Why Your School’s Social Media Isn’t Getting You Admissions (And How to Fix It)

Final Words

Running ads can feel confusing at first — but doing it right saves you money and brings real results. Boosted posts are not bad, but they are not enough.

In 2025, if you want to stay ahead, use Facebook Ads Manager smartly, and watch your school, college, or business grow.

Want help with your social media ads?
Get in touch with us at Maayaz Media — we’re here to help you with scaling admissions, elevating your brand, and ensuring social media success.